Storytelling that Sticks Ritika Kapoor

Stories that stick aren’t accidental.

They’re designed, earned and made to matter.

About me

Your go-to person for all things PR, Communications and brand positioning.

I help brands find their story.

Authentic, aligned to business directions, and built to stick. 

I help brands identify the story, translate it into PR-worthy narratives, back it with data and original insights, and turn it into a repeatable system of story packs—until it sticks. 

Think of me as your brand’s visibility architect. I uncover what’s missing in your brand story and build powerful PR engines that make people (and media) take notice. 

Ritika Kapoor, 17 years experience in Public relations and communications

Ways We Can Work Together

  • Get the right kind of attention in the right places.

    • Media relations & outreach

    • Press release creation & distribution

    • Spokesperson prep & media training

    • Thought leadership placement (bylines, op-eds)

    • Crisis communication & reputation management

    • Global executive visit & media strategy

    • Brand messaging & storytelling frameworks

    • Insight-based content (reports, whitepapers, data stories)

    • Website & product copywriting

    • Case studies & customer stories

    • Founder narratives & pitch decks

  • Connect your message across owned, earned, and social.

    • LinkedIn ghostwriting for leaders

    • CXO positioning & POV development

    • Speaker notes, keynotes & panel prep

    • Founder blogs & investor updates

    • Personal brand strategy

  • Find the story beneath the noise.

    • Message frameworks

    • Founder story clarity

    • Brand voice + tone guides

    • Go-to-market communication strategy

    • Product & feature launch storytelling

    • 360° content + PR campaigns

    • Employer brand & culture communication

    • CSR/ESG communication strategy

Recommendations

I had the pleasure of working closely with Ritika during our time at xChange, and I can confidently say that she is a remarkable professional. I initially managed PR for approximately 1-2 years as the first marketing hire at the company, but when Ritika took over, she took our PR efforts to a whole new level. Her work resulted in hundreds of relevant media clippings, significantly elevating our brand's visibility.

Ritika's strategic thinking was apparent as she masterfully implemented a social media strategy that not only expanded our company's online presence but also effectively positioned our CEO. Moreover, her commitment to delivering well-researched analytical pieces with her team on a consistent basis showcased her dedication to excellence.

Ritika's standout qualities include her proactiveness, unwavering drive, and a strong focus on finding solutions. She was a pivotal force in shaping our team culture and had a profound impact on our overall success.

I wholeheartedly recommend Ritika for her exceptional skills and the significant contributions she makes to any team. I am excited to witness her future endeavors in furthering the success of B2B brands on a global scale.

— Florian Frese, Director Marketing @Wire

Ritika has been an integral part of the Container xChange marketing team for over four years where she led our global Brand and PR efforts.

Ritika managed all aspects of our PR activities — from messaging and media outreach to international communications — and was instrumental in shaping the public voice of the company. Additionally, Ritika spearheaded our market intelligence initiatives, which played a key role in positioning Container xChange as a thought leader in the global container trading space. Her ability to easily translate insights into compelling narratives helped us build authority and trust in a complex, global industry. Ritika was incredibly approachable, supportive, and a true team player. No matter the workload, she always made time to help others, offer insights, and work cross-functionally to move projects forward.

Ritika’s professionalism, adaptability, strategic and execution mindset are second to none and will bring value to any organisation. I strongly recommend Ritika and would be happy to hire her again given the chance.

— Balpreet Bajwa, Vice President, Container xChange

I worked closely with Ritika for +/- 2 years, formulating research topics, developing surveys and producing campaigns that could be used and repurposed not only for marketing but also for press releases and public relations.

Ritika consistently comes up with great ideas, but always ensures she measures their practicality against opinions and trends from industry leaders, C-level, Marketing and her own Brand team. She is easy to work with and the first person to praise you when you've worked hard – a small gesture that makes a huge impact on team morale. Would likewise love to work with her again and even now, we remain sparring partners :)

— Candice Buckle, Head of Marketing @OceanScore

One-Time Partnerships

Perfect for focused storytelling or campaign needs. Clear deliverables, quick turnaround, measurable outcomes.

— PR kickoff pack


Ideal for: Founders, brand managers, or marketing leads who need a plug-and-play expert for a short-term goal or strategy burst

Includes:

  • PR ownership for defined short term goal/deliverables

  • PR content development - narrative identification, and story packs creation

  • Media relationships building

— Launch / Campaign Pack


Ideal for: Product launches, fundraises, leadership events

Includes:

  • Messaging and hero stories identification

  • Campaign roadmap and project management

  • Media outreach strategy

  • Press content (release, pitch notes, founder Q&A)

  • Pre-event and post event end to end PR support

  • Post-campaign performance results reporting

Retainer Partnerships

For brands that want a steady, strategic partner driving long-term brand storytelling, visibility, and media trust.

— Retainer Lite

Monthly support for light-touch needs
Includes:

  • Define brand’s narrative and tone, and translate it to PR objectives and further into monthly goals

  • Identify high velocity deliverables and ensure confident PR function management

  • partnering with the brand to steer strategic messaging aligned with business objectives

— Growth Retainer

Monthly storytelling + execution
Includes:

  • Owning the PR mandate for the brand end to end

  • Consistent earned media engagement and relationship building

  • proactive and reactive press inquiries handling

  • partnering with the brand to steer strategic messaging aligned with business objectives

  • IP and leadership content creation and project management

— Strategic Partner

End-to-end visibility and narrative support
Includes:

  • Full content + comms pipeline execution

  • Founder voice building

  • Internal + external storytelling alignment

  • C-suite coaching and advisory

  • Brand narrative audit for PR and communications function, competitive mapping and content poles mapping

    *Vanilla PR included across all retainer packs

Thought Leadership Pack

A clear, structured process to help brands get their story straight—and build the core IP and content system that makes it stick.

— Story-as-a-System Pack

Includes:

  • Discovery workshop with leadership

  • Messaging architecture & comms pillars

  • Custom IP ideation roadmap (data reports, founder platforms, editorial strategy)

  • One anchor story or IP executed

  • Content calendar foundation for 3 months

  • Final toolkit (positioning deck, media hooks sheet, brand story asset pack)

Most clients evolve this pack into a retainer engagement after initial delivery.

  • Every retainer begins with a discovery session. Pricing is customized to scope.

Connect with Ritika Kapoor and kickoff the discussion to build your brand's authentic storytelling

Let’s Find the Story that sticks—Together

Whether you're early in your journey or just need to reframe things, I’d love to hear what’s on your mind. No pressure, no pitch—just a real conversation.