From newspaper clippings to global narrative building

This August, I complete 17 years in PR and communications industry. 

I began my journey in 2008, at a small PR agency where half the day was spent tracking newspapers, cutting clippings, pasting them onto company letterheads, and sending physical dockets to clients. It feels like the Stone Age now, but it was foundational.

Today, I help startups, global tech platforms, and growth-stage brands craft narratives that earn attention and build reputation.

No one can predict what headline will stick. But after 17 years across tech, logistics, SaaS, and e-commerce, I’ve learned what doesn’t. I’ve tested, failed, refined, and built systems that help brands find the stories that matter.

What I offer is partnership. I don’t just advise, I embed. I stay. I iterate. 

Until we find the story that clicks. And build the system that sustains it. 

If you’re building something worth telling, I’ll help you make sure it’s told in a way that matters…And told again….And again….Until it sticks.